The check off program is at times controversial, but do growers who pay into the program (and even those who don’t) receive a good value for what they contribute? In this episode, Michael talks with Dr. Lanier Nalley, professor of ag economics at the University of Arkansas about his research into the ROI of the Arkansas check-off. Growers see orders of magnitude of return for every dollar – returns that are the stuff of legend.
Guest
Dr. Lawton Lanier Nalley, Professor & Director, Fryar Price Risk Management Center of Excellence, Graduate Program Coordinator
