A common misperception amongst Americans is that we import most of our rice from Asia. In fact, we grow more than 80% of the rice we eat and actually export rice TO Asia. USA Rice vice president of international Sarah Moran and director of Asia promotions Jim Guinn join the podcast to explain how they succeed in selling U.S. rice to Asia – a demonstrably discerning rice market. Michael and Lesley also discuss local food pride and share culinary missteps and overreaches that simply cannot be forgiven.
Guests
Sarah Moran, vice president of international, USA Rice and Jim Guinn, director of Asia promotion, USA Rice
