Peek behind the curtain at the rice industry’s national trade association as President & CEO Betsy Ward and Director of Strategic Initiatives Katie Maher join Michael and Lesley to talk about what went into developing the new Think Rice website, what makes USA Rice different from other agriculture trade associations, and some of the rice industry’s unique assets. We’ll talk free trade, sustainability, recipe photography, bluegrass music, movie trailers, rice fanatics on Reddit and more.
Guests
Katie Maher, Director of Strategic Initiatives, USA Rice and Betsy Ward, President & CEO, USA Rice
