Anyone in the U.S. rice industry will tell you they are proud of their industry’s sustainability record and credentials. But for many consumers and customers, the proof is in the pudding. Meet the keepers and compilers of the proof points that guarantee when you “Think Sustainable” you should “Think U.S. rice.”
Dr. Steve Linscombe and Lydia Holmes join Michael and Lesley to talk about the industry’s record and how they track it.
For a copy of the Sustainability Report, visit usarice.com/sustainability.
Dr. Steve Linscombe, USA Rice & The Rice Foundation and Lydia Holmes, USA Rice