The United States and Mexico have a very special trade relationship – especially when it comes to U.S.-grown rice. In this episode, USA Rice Director of International Promotion Asiha Grigsby comes in to talk about the top export market for our rice, including consumer perceptions and what her team is doing to influence them, obstacles and opportunities, and more. And somehow Michael and Lesley bring it around to large Japanese mascots.
Guest
Asiha Grigsby, Director of International Promotion, Western Hemisphere, USA Rice
