Combined, the countries of Latin America are the second largest export market for U.S. rice. Changes in consumer preference and U.S. quality (real and perceived) has put U.S. rice behind. But many are working hard to respond to customer demands. Enter rice breeders Dr. Adam Famoso and Raul Guerra from the LSU AgCenter and Sarah Moran, vice president of international for USA Rice. Michael and Lesley also somehow bring it around to Oreos, Kraft Mac & Cheese, and Classic Coke. It’s what they do.
Dr. Adam Famoso, Rice Breeder, LSU AgCenter; Raul Guerra, Rice Breeding Graduate Student, LSU AgCenter; and Sarah Moran, Vice President, International, USA Rice